Effective: April 13, 2021
1. Personal Information We Gather
1.1. Data provided directly by you
Contact and profile information. When you create an Account, complete your Account profile, sign up for a mailing list, or otherwise communicate or interact with us, we may collect information from you, such as your name, phone number, e-mail address, and physical address. We use this contact and profile information to: (i) create and personalize your Account; (ii) communicate with you directly about the Services as well as about any questions, issues or concerns you or other users may have, (iii) fulfill your order, and (iv) send you marketing communications in accordance with your preferences.
Payment information. When you register at fruitking.co and submit an order, you are required to provide payment information, such as your credit card or debit card details. For corporate Accounts that are used for business purposes, we may also have corporate credit card numbers or other payment account numbers. We use this payment information to fulfill your order, complete the transaction, and detect and prevent fraud.
Transaction information. When you submit an order, we collect information, including the items purchased, date and time of your transaction, special instructions, etc. We use this transaction information to fulfill your order, update your account , detect and prevent fraud, personalize your experience, perform analytics/identify usage trends, and inform our advertising and marketing.
Communications, Participation and other content. We maintain all communications resulting from your interactions with us or with Delivery Partners by email, phone, mail or chat. We also record comments and opinions you express when responding to surveys, entering a sweepstakes or taking part in promotions we run. We use all of the foregoing communications to address your questions, issues and concerns and provide other related customer support services, for safety and security purposes, to improve our Services, and for analytics.
Other information you provide. With your permission, we may access your photos or contact list from your mobile device, Facebook Messenger account or email account to enable you to share content or promotions or invite your friends to connect with our Services, including through our friend referral program. If you are ordering an alcoholic beverage, our Delivery Partners may also collect the information contained on your government-issued identification card for age verification purposes in order to complete the delivery.
We may also use aggregate personal information for regulatory compliance, industry and market analysis, research, demographic profiling, marketing and advertising, and other business purposes as long as the end-product does not uniquely identify you or any other user of the Services.
1.2. Personal Information inputted and collected during use of the Site
Information about your device and its software. Information about your device and its software includes your IP address, browser type, internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to identify your browser, mobile device, or your Account (including, for example, a persistent device identifier or an Ad ID), and other similar information. We may also work with third-party partners to employ technologies, including statistical modeling tools, that permit us to recognize and contact you across multiple devices. We use this device and software information to diagnose and fix technology problems, serve you personalized advertising, personalize your experience, perform analytics/identify usage trends, and improve our products and Services.
Access data and use of our Services. Information about the way you access and use our Services includes the site from which you came and the site to which you are going when you leave. In addition, we track the pages you visit on the Site, the links you click on the Site, whether you open emails or click the links contained in emails that we send, other actions you take on the Services, and whether you access the Services from multiple devices. We may also use the information about the way you access and use our Services to determine products and services that may be of interest to you, to improve our products and Services, to evaluate the success of our advertising and marketing campaigns, and to send you marketing communications.
Analytics information. We collect analytical data use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends and the demographics of our users in order to improve our Services. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners.
We, or the third party partners we use, may use the data collected automatically through tracking technologies to: (1) remember information so that you will not have to re-enter it during your visit or the next time you visit the Site; (2) provide custom, personalized content and information; (3) identify and contact you across multiple devices; (4) provide and monitor the effectiveness of our Services; (5) perform analytics and detect usage patterns on our Services; (6) diagnose or fix technology problems; (7) detect or prevent fraud or other harmful activities, and (8) plan for and enhance our Services and for other internal purposes.
1.3. Data from other sources
Information we receive from third-party sites you connect to our Services. We may receive personal information about you from third parties and combine that with information we collect through our Site. For example, we may obtain information when you login through a third-party social network or authentication service, such as Facebook or Google. These services will authenticate your identity and provide you the option to share certain personal information with us, which could include your name, email address, address book and contacts, or other information. Similarly, when you interact with us through a social media site or third-party service, such as when you like, follow or share Fruit King content on Facebook, Twitter, or other sites, we may receive information that you permit the social network to share with third parties. The data we receive from these third-party sites is dependent upon that third party’s policies and your privacy settings on that third-party site.
Information we receive from affiliates or third parties. From time to time, we may receive information about you from our partners, in connection with our enterprise programs, from other Fruit King entities and affiliates, from co-marketing partners, service providers, and from other third parties. We may receive additional information about you, such as fraud detection information, from third party partners and combine it with other information that we have about you. We use this information from affiliates or third parties to create your Accounts, to contact you, to send you advertising or promotional materials or to personalize our Services, to protect against bot attacks and account takeovers, and to better understand the demographics of our users.
We do not control, supervise, or respond to how the third parties process your personal information, and any information request regarding the disclosure of your personal information to us should be directed to such third parties.
2. How We Use Your Personal Information
In addition to the uses described above, we may collect and use personal information to:
2.1. Provide, maintain, improve and develop the Website and Services. We may use the personal information to provide, maintain, improve and develop the Website and Services. For example, we:
- Enable you to create Accounts or otherwise access and use the Site and Services (e.g., remember information so that you will not have to re-enter it during your visit or the next time you visit),
- Fulfill your requests and process payments (e.g., to allow you to order products and have it delivered to you, or to provide you with information that you request),
- Provide custom, personalized content and information (e.g. “most popular near you” and “since you enjoy” features),
- Perform analytics, detect activity patterns on our Site and Services, and otherwise research usage, and
- Test and develop new features and functionality and otherwise enhance the Site and Services.
2.2. Stability and security of our Site and Services. We may use the personal information to maintain the safety and security of our Site and Services. For example, we:
- Detect or prevent fraud, abuse or other harmful activities,
- Diagnose or fix technology problems.
- Conduct security investigations and risk assessments.
- Improve and enforce our security measures.
2.3. Communicate with you to provide support and other important messages. Personal information may be used to communicate important messages to you or provide you with support.
2.4. Advertising and marketing. We may use personal information to provide, personalize, measure and improve our advertising and marketing.
2.5. Legal and regulatory requirements. We may use the personal information in connection with legal and regulatory proceedings and requirements.
3. Our Sharing and Disclosure of Personal Information
We disclose personal information to the following types of third parties:
3.1. Other Third Parties necessary to complete your order or to enable your use of the Site and Services. We disclose personal information to other third parties as needed to fulfill your orders, including, without limitation, delivery providers and payment processors.
3.2. Service providers and contractors. We disclose personal information to third parties that provide services for us or on our behalf, such as website hosting, data analysis, infrastructure provisioning, IT services, customer service, email delivery services, fraud detection, security monitoring, advertising and marketing, and other similar services.
3.3. Analytics providers. We share personal information with third-party analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our Site and Services.
3.4. Advertising, Marketing and Promotions providers. We share personal information with third parties in connection with co-marketing activities, the development of customized and targeted marketing campaigns, to launch promotions and for other similar advertising efforts. For example:
- Social networks. We disclose personal information, such as a unique identifier, hashed email address, or information automatically collected through tracking technologies, to social networks for the purpose of displaying personalized advertising and content on those social networks.
3.5. Public. We make available through the Services certain features which may enable you to post information and materials, for example, ratings and reviews, photo uploads, and chat functionality. Please note that any information you provide in connection with such Services may be available to site visitors and to the general public. Please do not disclose your personal information in these public or interactive areas on the Services, and we urge you to exercise discretion and caution when deciding to disclose any other information and/or materials in these public or interactive areas on the Services.
3.6. Business Transaction or Reorganization. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
3.9. Consent. We may disclose personal information about you to other third parties with your consent.
4. Control Over Your Personal Information
Profile Settings. You may update your profile information in the “Your Account” section of the Services.
Access to your Device Information and Push Notifications. You may control access to your device information or opt out of push notifications through your “Settings” app on your device. For instance, you can withdraw permission for the app to access your location data through your device settings, though we may continue to approximate your location based on your IP address or through other means.
5. How We Store and Protect Your Information
Keeping your information safe. We care about the security of your information and employ physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our Service. However, no security system is impenetrable and we cannot guarantee the security of our systems. Please recognize that protecting your personal information is also your responsibility. Accordingly, we strongly recommend that you change your passwords often, use a combination of letters and numbers, make sure you use a secure browser, and otherwise take precautions when communicating your personal information on the internet. If you know or have reason to believe that your Account credentials have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your Account, please contact us following the instructions in the Contact Us section below.
6. Children’s Personal Information
Our websites and online Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you have a basis for believing that we have any information from a child under 13, please contact us at firstname.lastname@example.org
7. Third-Party Websites
9. Contact Us
Alternatively, inquiries may be addressed to:
God Made Goods, LLC
Attention: Privacy Team
1449 Wynkoop St #406
Denver CO 80202
Please note that email communications will not necessarily be secure; accordingly, please do not include credit card information and/or other sensitive personal information in your email correspondence with us.